Allan Reyes

Designer & enthusiast

I am a designer. Seasoned with two decades of working experience and applied knowledge on digital product design, development and delivery. On the quest to craft functional and hopefully useful digital interactions.

Recent Works


Design user flows and interactions for the web app. Develop a design system with living UI pattern library. Implement UI design in code.

AdGoClick offers an easy to use application to create and launch online marketing campaigns for small business owners who are overwhelmed with Google Ads Platform.


Design and develop for end-user shopping website and back-office apps. Work with of the engineering team and product owner to validate, prototype and present workflows.

Buyviu aims to be the largest online mall by leveraging in its capacity to drive traffic and sales.


User experience design and UI development for user-facing products and internal applications. Work part of the engineering team and work closely with the product owner to prototype workflows, test and build user experiences.

TheMotion, a startup leader in the automatic production of video ads at scale, is the first Spanish company to become Facebook Marketing & Instagram Partner in the category of Creative Platforms.


Design both consumer and business users website/app. Create the brand design, illustrations and UI design system. Work closely with the product owner and UX researchers to prototype workflows and build user experiences. I helped form and structure the product team.

Packlink is a disruptive online comparison, booking and management service for shipping.


Complete redesign of I made both the design prototypes, illustrations, icons and hand-code the front-end HTML and CSS. I used Sass and Bootstrap and worked closely with Ruby on Rails developers using GitHub.

Domestika is the largest and influential Spanish-speaking digital community for creative professionals.


Complete visual design for company’s website and web app user-interface including illustrations, custom icons, screencast demo and photography. The company website is fully responsive made using Zurb’s Foundations. Working closely with a PHP developer I coded the front-end UI of the web app using Sass and Twitter’s Bootstrap.

MarketGoo is a do-it-yourself online marketing web app for improving your search engine ranking.


Creative direction, branding and marketing design, UI design and development for the web app.

Webpop is a pioneering cloud CMS that let's you build custom, easy-to-use websites with powerful cloud tooling and hosting. It is the precursor of Netlify, an all-in-one platform to build, deploy and manage modern web projects.


Complete visual design, web development, branding, photography, video production, illustrations, icon design and copy writing.

UlamPinoy is a family project for the passion of home cooking and food photography. The YouTube channel has a growing following of more than 59,400 subscribers and has surpassed 9.4 million views.

Other Works


Street photography is about capturing the fleeting moment in life. Documenting the human condition as you see and experience it. The most challenging aspect of street photography are the variables in play when realizing the image using the camera as you frame it in your mind.

I shoot with Nikon D7000 and Sony α6000 with 2 prime lens: 35mm and 50mm.